A DIFFERENT KIND OF THINK TANK

Think strategic brand architecture, impacting every aspect of your business. We design visual cultures, mount unforgettable events and create unique experiences. We build new worlds.

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So, who do we think we are anyways?

Wizards
Wunderkinds
Warriors

We've got depth

Think seamless integration of a multi-dimensional spectrum of disciplines. Our team includes acclaimed strategists and prime creative thinkers with backgrounds in business, economics, investor relations, advertising and digital media. For good measure, add music, theatre and visual arts.

We've got history

For three decades, we keep servicing corporate and retail clients across North America and Europe. A third of that via the investor relations division of the TMX, advising public issuers from all over the world; big and small, multinationals and start-ups. We have learned from the best and yes, advised some of the best organizations around the globe. In addition, we co-started a festival that has changed Canadian theatre history and have contributed music to some of the biggest television and film networks in Hollywood.

We're relentlessly curious

We view the world through an unpolluted, uncompromised mind-set. We don’t want to find an existing, pre-cooked box for you. We dig, we probe, we question; endlessly and with gusto. If you have something unique to offer, we will build it up and find an unforgettable way to share it. We will inform the world that there is a new world awaiting them. Your world!

We're into everything

Not by choice, but by necessity. Our/your world is an incredibly complex, multi-dimensional, entangled entity—in a constant flux, morphing and advancing. Most importantly, its innermost driving force, its prime engine becomes visible only for the most diligent and inexorable inquirers. Your organisation is no different, it is an enigma. That’s why we study every part of you and the universe around you. Everything. If we connect the dots incorrectly, your audience will give us an empty gaze and your brand will drift away into oblivion. Everything matters.

We advise you to be authentic

Your digital presence is your calling card, your selling proposition, your badge of honour. At the same time, your website is your true face, your psychological profile, your body of fears…exposed. A botched website design and clumsy UX can harm your business. So, what is the right formula? A successful, authentic website is about truth, trust and respect. The prime engine of an effective website runs on a hi-octane fuel-mix of these three key foundations.

Selected Work
Just a trifle of course
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FARAPULSE is the pioneer of a new era in cardiac ablation. Its innovative technology has been used to treat patients in multiple European clinical studies. In August 2021, the company has announced its acquisition by BOSTON SCIENTIFIC. The acquisition process will be finalized in 2023.

Atrial fibrillation (AF) is an arrhythmia affecting millions of patients and is often treated with a procedure called pulmonary vein isolation. Traditionally, extreme heating or cooling is employed to achieve the desired effect of blocking abnormal heartbeats. However, these thermal methods may carry risk to surrounding structures such as the esophagus and phrenic nerve.

FARAPULSE Pulsed Field Ablation (PFA) is a novel, non-thermal method for cardiac ablation that is fundamentally different from traditional modalities. Through a process called irreversible electroporation, cardiac tissue targeted for ablation is rendered electrically inactive while collateral tissues are spared. Unlike traditional thermal methods, which ablate indiscriminately with extreme temperatures, non-thermal FARAPULSE PFA is tissue-selective.

SERVICES
Branding, Messaging, GUI, Web, Packaging, Experiential, Interiors, Presentations

LIVE WEBSITE
Farapulse.com

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Our relationship with Sunprotection Group commenced in 2019. The mandate, to build up a brand and presence for the newly formed company started with a new identity and web development. A year later, we developed a fabric sheet sample system, which had to be flexible enough to accommodate the requirements of all participating partners (Italy, Canada, Mexico) and was to be presented in print and on-line. As the on-line version is restricted to designated clients only, we had to develop a complex approval and pass-word protected system.

Sunprotection Group Inc. is a Canadian company, aspiring to become the benchmark North American manufacturing enterprise for architectural shading and daylighting systems. Its goal, in collaboration with international partners, is to provide the most advanced, world-class technology and expertise for both interior and exterior applications to architects, developers, designers and contractors. According to its vision statement, the Sunprotection Group decided to push the limits of technology and achieve a zero tolerance for substrate toxicity. The company’s CEO, Enrico Nardone, believes that he can substantially reduce a building’s energy footprint by taking energy-saving solutions to the next level.

SERVICES
Art Direction, Branding, Web Development, Print, Video Production


LIVE WEBSITE:
sunprotectiongroup.com

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Working with the band, their record label Sleepless Records and collaborating with prominent local directors, Primengine helped build a creative strategy and visual / auditory ecosystem to bring this project to life.

SERVICES
Art Direction, Collaboration, Branding, Packaging, Print, Video, Press Materials, Content, Social, Music Composition / Production


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STORY
In the spring of 2000, Fumiko Ishioka, the curator of a small Holocaust education center in Tokyo, received an empty suitcase from the Auschwitz museum. It was marked "Hana Brady, May 16, 1931, Orphan." Fumiko and the children at the center were determined to learn what became of Hana all those years ago. The heartbreaking stry they uncovered - of a brave young girl killed in the Holocaust and survived only by her brother, George - was captured in Karen Levines book Hana's Suitcase, as well as in Director Larry Wienstein's documentary "Inside Hana's Suitcase".

The book has become the most awarded children's book in Canadian history and has been published in more than forty-five countries around the world.

Primengine was brought on to design and develop a website dedicated to the extensive Brady legacy to be launched in multiple phases. Phase 1 is currently live.

SERVICES
Art Direction, Web Development

LIVE WEBSITE
hanassuitcase.ca

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Initially started as a way for Primengine to truly understand every aspect of the e-commerce space, this side project is now a very real business with very real customers including Kenny vs Spenny's Kenny Hotz.

SERVICES
Art Direction, Product Design, Illustration, Web Development

LIVE WEBSITE
soma-apparel.com

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Carnevale Law is a prominent Canadian law firm with broad expertise in corporate commercial litigation.

SERVICES
Web development, Art Direction, Motion Design

LIVE WEBSITE
carnevalelaw.ca

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Companies are often too immersed in their own context to establish their true identity. Our role is to formulate a powerful presence for them.

Who we are

Luc L Hladik
Partner / Creative Strategist / Curator


Luc is a founding partner with 40 years of industry experience. His skill set spans a wide spectrum of disciplines – creative direction, strategic design, brand strategy, writing and business marketing, messaging and reputation management, interior and trade show design, fine art, curating and theatre. Luc is a relentless innovator, always ready to break new ground or to take a least trodden path if the assignment calls for it.

During his career, he focused predominantly on B2B and for a decade, on public issuers - he held the position of Chief Creative Strategist at TMX/investor relations division. Luc has assisted some of the largest corporations in North America such as Nutrien, Scotiabank, CIBC, Yamana Gold, Canadian Natural Resources or Shaw Communications. Assisted many successful start-ups such as FARAPULSE Inc. and Nettalon Security Systems in the US, inHeart in France or SUNPROTECTION Group in Canada. Luc’s work has won numerous international and Canadian design awards.

In his spare time Luc serves as the Associate Artistic Director at the largest short play theatre festival in Canada, the inspiraTO festival in Toronto.

Jakub Hladik
Partner / Creative Director / Producer


Jakub is a founding partner with 17 + years in the industry and has held positions at top agencies like Gravity Partners Ltd., Jacknife Design, Padulo, and Klick Health overseeing nation wide, award winning campaigns for a spectrum of household brands.

Prior to founding PRIMENGINE Jakub worked on clients such as Astra Zeneca, Coke, Kobo, Sobeys, Corby, Redbull, Sims Snowboards, PC Mobile, TD Bank, Molson, Kronenbourg, Preszler Law and many more. He’s had the chance to work in every medium including product and print design, digital and social, commercials and experiential.  

Jakub has also had a parallel career in music. Playing with numerous acclaimed acts, as well as composing and producing music for audio dramas, theatre, general release, commercials, movies and television, recently contributing music to The Baker (Ron Perlman, Harvey Keitel), NBC’s Good Girls, HBO's Search Party and more, as well as brands including Coach NY, Nixxon, and lending his expertise to judge the 2018 Juno Awards.

Selected Works

FARAPULSE

Branding

Sit amet

ORIX

Branding

Sit amet

Loremipsum

VR and sinespace chat

Sit amet

Loremipsum

Meditation on mindbliss

Sit amet

etee

The athletic

Sit amet

See all

We've made some friends in the process

We've made some friends in the process

Amgen
Art Spin
Aurora Cannabis
Avalanche Snowboards
Beams

Calgary airport
Canadian Natural Resources
Choir! Choir! Choir!
CIBC
Coach Apparel

Coca Cola Canada
Comdev International
Darren Gallery
Embassy of Canada (CZ)
Emit Imaging

EN3 Sunprotection
Entertainment One Films
Eureka Kids School
Farapulse
Foraco

Gran Tierra Energy
Grid Magazine
Hana's Suitcase
InHeart
inspiraTO Theatre

Jayman Masterbuilder
The Joel Affair
Kneat
Kronenbourg
London Hall

McCoy Global
McGregor Watches
Molson Canada
Morneau Shepell Inc.
Museum Of New

Nanolumens
Nettalon Security Systems
Nixon Watches
Offshore Systems Int.
Orix Geoscience

Paramount Resources
Programm
Redbull
Scotiabank
Shaw Communications

Shopetee.com
Sleepless Records
Soma Apparel
Speel Fabriek
Sunprotection Group

Superbra Apparel
TBS Network
The Ride Channel
Think Hero
Tight Automated Solutions

Toronto Star
Town of Ajax
U of T / Erindale Theatre
Vectio Technologies
Yamana Gold