Think seamless integration of a multi-dimensional spectrum of disciplines. Our team includes acclaimed strategists and prime creative thinkers with backgrounds in business, economics, investor relations, advertising and digital media. For good measure, add music, theatre and visual arts.
For three decades, we keep servicing corporate and retail clients across North America and Europe. A third of that via the investor relations division of the TMX, advising public issuers from all over the world; big and small, multinationals and start-ups. We have learned from the best and yes, advised some of the best organizations around the globe. In addition, we co-started a festival that has changed Canadian theatre history and have contributed music to some of the biggest television and film networks in Hollywood.
We view the world through an unpolluted, uncompromised mind-set. We don’t want to find an existing, pre-cooked box for you. We dig, we probe, we question; endlessly and with gusto. If you have something unique to offer, we will build it up and find an unforgettable way to share it. We will inform the world that there is a new world awaiting them. Your world!
Not by choice, but by necessity. Our/your world is an incredibly complex, multi-dimensional, entangled entity—in a constant flux, morphing and advancing. Most importantly, its innermost driving force, its prime engine becomes visible only for the most diligent and inexorable inquirers. Your organisation is no different, it is an enigma. That’s why we study every part of you and the universe around you. Everything. If we connect the dots incorrectly, your audience will give us an empty gaze and your brand will drift away into oblivion. Everything matters.
Your digital presence is your calling card, your selling proposition, your badge of honour. At the same time, your website is your true face, your psychological profile, your body of fears…exposed. A botched website design and clumsy UX can harm your business. So, what is the right formula? A successful, authentic website is about truth, trust and respect. The prime engine of an effective website runs on a hi-octane fuel-mix of these three key foundations.
Branding / GUI / Web
/ Packaging / Print
FARAPULSE is the pioneer of a new era in cardiac ablation. Its innovative technology has been used to treat patients in multiple European clinical studies. In August 2021, the company has announced its acquisition by BOSTON SCIENTIFIC. The acquisition process will be finalized in 2023.
Atrial fibrillation (AF) is an arrhythmia affecting millions of patients and is often treated with a procedure called pulmonary vein isolation. Traditionally, extreme heating or cooling is employed to achieve the desired effect of blocking abnormal heartbeats. However, these thermal methods may carry risk to surrounding structures such as the esophagus and phrenic nerve.
FARAPULSE Pulsed Field Ablation (PFA) is a novel, non-thermal method for cardiac ablation that is fundamentally different from traditional modalities. Through a process called irreversible electroporation, cardiac tissue targeted for ablation is rendered electrically inactive while collateral tissues are spared. Unlike traditional thermal methods, which ablate indiscriminately with extreme temperatures, non-thermal FARAPULSE PFA is tissue-selective.
Branding, Messaging, GUI, Web, Packaging, Experiential, Interiors, Presentations
Branding / Web / Print / Interior
Our relationship with Sunprotection Group commenced in 2019. The mandate, to build up a brand and presence for the newly formed company started with a new identity and web development. A year later, we developed a fabric sheet sample system, which had to be flexible enough to accommodate the requirements of all participating partners (Italy, Canada, Mexico) and was to be presented in print and on-line. As the on-line version is restricted to designated clients only, we had to develop a complex approval and pass-word protected system.
Sunprotection Group Inc. is a Canadian company, aspiring to become the benchmark North American manufacturing enterprise for architectural shading and daylighting systems. Its goal, in collaboration with international partners, is to provide the most advanced, world-class technology and expertise for both interior and exterior applications to architects, developers, designers and contractors. According to its vision statement, the Sunprotection Group decided to push the limits of technology and achieve a zero tolerance for substrate toxicity. The company’s CEO, Enrico Nardone, believes that he can substantially reduce a building’s energy footprint by taking energy-saving solutions to the next level.
Art Direction, Branding, Web Development, Print, Video Production
Creative Direction / Music Production
Working with the band, their record label Sleepless Records and collaborating with prominent local directors, Primengine helped build a creative strategy and visual / auditory ecosystem to bring this project to life.
Art Direction, Collaboration, Branding, Packaging, Print, Video, Press Materials, Content, Social, Music Composition / Production
Design / Web
In the spring of 2000, Fumiko Ishioka, the curator of a small Holocaust education center in Tokyo, received an empty suitcase from the Auschwitz museum. It was marked "Hana Brady, May 16, 1931, Orphan." Fumiko and the children at the center were determined to learn what became of Hana all those years ago. The heartbreaking stry they uncovered - of a brave young girl killed in the Holocaust and survived only by her brother, George - was captured in Karen Levines book Hana's Suitcase, as well as in Director Larry Wienstein's documentary "Inside Hana's Suitcase".
The book has become the most awarded children's book in Canadian history and has been published in more than forty-five countries around the world.
Primengine was brought on to design and develop a website dedicated to the extensive Brady legacy to be launched in multiple phases. Phase 1 is currently live.
Art Direction, Web Development
Web / Branding / Product
Initially started as a way for Primengine to truly understand every aspect of the e-commerce space, this side project is now a very real business with very real customers including Kenny vs Spenny's Kenny Hotz.
Art Direction, Product Design, Illustration, Web Development
Web / Design
Canadian Natural Resources
Choir! Choir! Choir!
Coca Cola Canada
Embassy of Canada (CZ)
Entertainment One Films
Eureka Kids School
Gran Tierra Energy
The Joel Affair
Morneau Shepell Inc.
Museum Of New
Nettalon Security Systems
Offshore Systems Int.
The Ride Channel
Tight Automated Solutions
Town of Ajax
U of T / Erindale Theatre